Sara Joy is a women’s resort wear brand fueled by the desire to awaken joy in motherhood. Each piece in our collection is thoughtfully designed from artwork that we create - a quality we’re so proud of. You’ll see prints dreamed up from ocean-inspired watercolor paintings to vibrant woven paper projects; all manufactured in limited quantities. We want you to feel unique in what you’re wearing while we strive for zero waste.
Anyone who knows Sara knows that she has spent her life passionate about art and fashion. Through her childhood and adolescence, she was always creating. She still is.
“Everything had to be embellished.” she says. “I would paint on top of the clothes I made, embroider them, and glue rhinestones on. I was and still am detail obsessed.”
After studying art and design at Syracuse University, Sara expanded her knowledge of textiles and fashion working in the garment center in Manhattan. The shift into motherhood is what energized Sara to launch her own label. Through both of her pregnancies she was excited by her heightened sense of creativity. Through both of her post-partum experiences, art kept her grounded.
“Art has always been a meditation for me, even before I knew what meditation was. I came to this realization after becoming a mom. Art is my manifestation of joy; it’s a release of negativity and anxiety.”
Known as a happy, smiling soul, Sara is thrilled to share this journey with you. When she is not running her business, she’s spending time with her husband Jared and her two toddlers, Liam and Hazel. Follow her behind-the-scenes design on Instagram @shopsarajoy.