Join Penny Goffman, Director of Mamas In Fashion, at our 2021 kickoff meetup! Meet other Mamas In Fashion members, learn about upcoming events, and best of all connect & network in small breakout groups. You'll hear from some of our amazing new and 'OG' mamas in the fashion space. It's a great opportunity to get involved and meet our fashion forward mamas!Â
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Entrepreneur, Stylist & Mama, Penny Goffman brings years of experience to HeyMama as the Regional Community Director of East Coast and Director of Mamas In Fashion. She is determined to connect and support working mothers by providing them with the tools to propel them forward. Penny is a female founder herself having launched Jolie Gotique in 2015, an omnichannel fashion boutique, which merged effortlessly chic collections with convenience through mobile fashion popups. She successfully sold her business in 2020. Penny also founded 'That Penny Life', a style consultancy business, where she worked as head fashion stylist, MC and hostess to large-scale fashion shows. Penny worked with Bloomingdale's on their grand opening CT location, Fall Mix Master show and a 40 model look for JDRF. She also styled & MC the Spring Trends edit & pre-holiday fashion shows for Lord & Taylor, as well as hosted sip n shops for Alice & Olivia, Athleta and other luxury brands. Residing in Greenwich, CT with her hubby and two active kids, Penny is passionate about empowering women to feel beautiful & powerful both inside and out. Learn more! @thatpennylife_
I am a wife, a mother to three boys and a business owner. I started my career as a microbiologist then made a shift to work the IT field I worked as an Oracle database administrator for PNC bank before going full time into my shoe business. I started my shoe brand, JOJO shoes, in October of 2017 but officially launched in May of 2018. I design shoes for powerful, fun and confident women. I Love colors, prints and different textures and thats how I come about my fun designs yet trying to keep it classic. If you are a woman who loves comfort and style, then You’ve come to the right place.
Greenlist™️ is a first-of-its-kind technology that eliminates the trip back to the store, warehouse, or landfill and sends a return directly to a waiting consumer. We save stores time, hassle and money and we lessen the impact on the environment by eliminating additional packaging materials and the carbon emissions from the trucks and planes that transport each return.
Sara Joy is a women’s resort wear brand fueled by the desire to awaken joy in motherhood. Each piece in our collection is thoughtfully designed from artwork that we create - a quality we’re so proud of. You’ll see prints dreamed up from ocean-inspired watercolor paintings to vibrant woven paper projects; all manufactured in limited quantities. We want you to feel unique in what you’re wearing while we strive for zero waste.
Anyone who knows Sara knows that she has spent her life passionate about art and fashion. Through her childhood and adolescence, she was always creating. She still is.
“Everything had to be embellished.” she says. “I would paint on top of the clothes I made, embroider them, and glue rhinestones on. I was and still am detail obsessed.”
After studying art and design at Syracuse University, Sara expanded her knowledge of textiles and fashion working in the garment center in Manhattan. The shift into motherhood is what energized Sara to launch her own label. Through both of her pregnancies she was excited by her heightened sense of creativity. Through both of her post-partum experiences, art kept her grounded.
“Art has always been a meditation for me, even before I knew what meditation was. I came to this realization after becoming a mom. Art is my manifestation of joy; it’s a release of negativity and anxiety.”
Known as a happy, smiling soul, Sara is thrilled to share this journey with you. When she is not running her business, she’s spending time with her husband Jared and her two toddlers, Liam and Hazel. Follow her behind-the-scenes design on Instagram @shopsarajoy.
Originally from the east coast, Gina has been a clothing buyer and wardrobe stylist for more than two decades. Her diverse career in fashion began at FIT and FIDM, where she earned a degree in fashion merchandising, emphasizing fabric styling and visual presentation. She worked as a stylist for TV and various commercials before turning her attention to personalized wardrobe styling for women on the go.
Recognizing a void in the retail market and women wanting a more personalized experience for their wardrobe needs - in 2006, Gina created Spool, a beautiful by appointment only boutique catering to her clients and other stylists with a curated selection of designers from all over the world.
She spends her free time with her two young daughters… surfing, chasing sunsets, traveling whenever possible… hosting and entertaining when occasions arise… and enjoying life between carpools.